Olive oil is already cool, I don't understand how the rest of the world isn't obsessed with this product. However, for it to consolidate it would be good to see some more influential celebrities jump on the wagon and promote it. It's important to remember that olive oil and wine do not compete with each other; they complement each other as much on the land as on the table.
So far, these are some of the celebrities we know of:
- Sting, the King of Pop-rock. Sting, his wife Trudie Styler and their six children live in a Palagio villa in Tuscany where they produce wine, honey and extra virgin olive oil. www.palagioproducts.com.
- Jean Reno is in love with the olive tree, which he considers to be immortal. "it gives you oil, beauty, soap, wood...It's beautiful and represents peace" says the French actor, who owns a n olive grove in the heart of the Vallée des Baux de Provence. This region in the south of France, famous for its olives ever since the Roman Empire, is still the main area in France for the production of olive oil, and Reno, who has lived in Provence for more than 25 years, not content with being just an enthusiastic olive oil producer, is also president of the Moulin Jean-marie Cornille Association. His olives are handpicked and then pressed in a restored 17th century mill, to be commercialized under the brand name Reserve Jean Reno Olive oils.