Ed Sheeran, Vezorla Extra Virgin Olive Oil, and the Truth of the Land

Ed Sheeran is a British singer-songwriter and one of the world’s best-selling music artists, known for hits like Shape of You, Perfect, and Thinking Out Loud.

When Jim Fusilli interviewed Ed Sheeran on Off Duty, the spotlight fell on luxury foods—sweet wines like Moscato and even a $15,000 bottle of olive oil. But beyond the showcase of extravagance, Sheeran maintains a genuine, everyday relationship with extra virgin olive oil (EVOO). Since 2017, he has owned a villa in the heart of Umbria, surrounded by vineyards and olive groves where authentic EVOO is made.

His property in Paciano, a postcard-perfect town overlooking Lake Trasimeno, is more than just a retreat. The estate includes a restored farmhouse, vineyards, and productive olive groves that allow for the artisanal production of Italian extra virgin olive oil. “I fell in love with the place the moment I saw it,” Sheeran has said in interviews.

Local sources confirm Sheeran’s hands-on involvement. He has been seen harvesting olives, pruning trees, and caring for his groves. His EVOO is not produced for prestige or mass market—it’s made for authenticity, shared with friends and family as a personal gift.

During the pandemic, Sheeran deepened this connection to nature. He discovered the therapeutic value of agriculture and the rhythm of the seasons, finding balance between his global fame and the simplicity of working the land. His story mirrors a growing trend: a renewed appreciation for authentic extra virgin olive oil as part of a healthier, more sustainable lifestyle.

Sheeran’s philosophy resonates with us at Vezorla. While others highlight $15,000 “collector’s bottles,” Sheeran’s EVOO—and ours—focuses on truth, flavor, and tradition. From his groves in Umbria to our family’s centenary olive trees in Cazorla, Andalusia, the process is the same: early harvest and pressing within hours to preserve antioxidants, polyphenols, and freshness. No additives, no shortcuts—just genuine Mediterranean extra virgin olive oil.

At Vezorla, our EVOOs harvested in October and December bring the culture and health benefits of the Mediterranean diet directly to your table in Canada and the USA. High in polyphenols, rich in antioxidants, and full of authentic flavor, our oils elevate every meal while connecting you to centuries of olive-growing tradition.

Ed Sheeran doesn’t just sing about love and roots—he cultivates them. And so do we. In a world filled with marketing gimmicks and overpriced bottles, both Sheeran’s oil and ours celebrate what truly matters: authentic extra virgin olive oil, crafted with care, rooted in tradition, and alive with the flavor of the land.